Puréality was founded by Nicolas de Klebnikoff after discovering in his family archives that his 19th-century botanist ancestor, Alexis de Levchine, had already been studying adaptogenic plants in Central Asia.

Inspired by this heritage and with 25 years of experience between Paris and Asia, Nicolas created a brand that combines French pharmacy, botanical biotech, and K-Beauty rituals to help the skin adapt better.

Puréality was founded in 2021, based on a simple belief: the skin has a natural intelligence that needs to be helped to regulate itself rather than overstimulated.

After launching in Asia and selling more than 200,000 products — including our Essence, which has become a real bestseller — we are now arriving in France to make this expertise accessible to everyone.

BIOME-RXCELL™ is our patented complex, developed in collaboration with INSERM, which combines:

• active cells from Rhodiola (an adaptogenic plant),
• prebiotics (Xylitol),
• and our expertise in botanical biotechnology.

This technology strengthens the skin barrier, increases cell regeneration by 113%, and rebalances the microbiome for stronger, more resilient skin.

Yes. All our formulas are vegan, microbiome-friendly, fragrance-free, and tested to ensure effectiveness and tolerance.

This is THE essential routine we recommend:

1. Radiance Renew Cleansing Gel
   
2. Essence (your choice)
   
3. Hydra-Comfort Milky Serum

This is the ideal combination to rebalance the microbiome, strengthen the skin barrier, and prepare the skin for all your routines.

All our products are created and manufactured in France, using natural ingredients (≥ 95%) and following a responsible approach that preserves biodiversity.